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Marketing Health Care to Women

Marketing Health Care to Women PDF Author: Patricia Braus
Publisher: Intertec Publishing Group
ISBN:
Category : Health & Fitness
Languages : en
Pages : 217

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Book Description
This book is must-reading for marketers linked to drug companies, hospitals, health-insurance plans, & medical-supply companies. It also discusses the potential for non-medical health products such as comfort pillows for breast feeding, diet supplements, & vitamins. Marketers & advertisers of all types of health products & business executives interested in the shifting demographics of U.S. women will find many fascinating insights. ALSO FROM AMERICAN DEMOGRAPHIC BOOKS: MARKETING KNOW-HOW: Your Guide to the Best Marketing Tools & Sources (ISBN 0-936889-38-1; 1996 - $49.95), TARGETING TRANSITIONS: Marketing to Consumers in the 1990s (0-936889-29-2; 1994 - $39.95), EVERYBODY EATS: Supermarket Consumers in the 1990s (0-936889-32-2; 1995 - $42.50), THE BABY BUST: A Generation Comes of Age (0-936889-20-9; 1993 - $39.95), SEGMENTING THE MATURE MARKET: Identifying & Reaching America's Diverse, Booming Senior Markets (0-936889-41-1; 1993 - $32.50), TARGETING FAMILIES: Marketing To & Through the New Family (0-936889-23-3; 1993 - $19.95), BEYOND MIND GAMES: The Marketing Power of Psychographics (0-936889-08-X; 1991 - $34.50), SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (0-936889-14-4; 1992 - $24.95), THE SEASONS OF BUSINESS: The Marketer's Guide to Consumer Behavior (0-936889-13-6; 1992 - $24.95) For a FREE CATALOG call 800-828-1133.

Marketing Health Care to Women

Marketing Health Care to Women PDF Author: Patricia Braus
Publisher: Intertec Publishing Group
ISBN:
Category : Health & Fitness
Languages : en
Pages : 217

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Book Description
This book is must-reading for marketers linked to drug companies, hospitals, health-insurance plans, & medical-supply companies. It also discusses the potential for non-medical health products such as comfort pillows for breast feeding, diet supplements, & vitamins. Marketers & advertisers of all types of health products & business executives interested in the shifting demographics of U.S. women will find many fascinating insights. ALSO FROM AMERICAN DEMOGRAPHIC BOOKS: MARKETING KNOW-HOW: Your Guide to the Best Marketing Tools & Sources (ISBN 0-936889-38-1; 1996 - $49.95), TARGETING TRANSITIONS: Marketing to Consumers in the 1990s (0-936889-29-2; 1994 - $39.95), EVERYBODY EATS: Supermarket Consumers in the 1990s (0-936889-32-2; 1995 - $42.50), THE BABY BUST: A Generation Comes of Age (0-936889-20-9; 1993 - $39.95), SEGMENTING THE MATURE MARKET: Identifying & Reaching America's Diverse, Booming Senior Markets (0-936889-41-1; 1993 - $32.50), TARGETING FAMILIES: Marketing To & Through the New Family (0-936889-23-3; 1993 - $19.95), BEYOND MIND GAMES: The Marketing Power of Psychographics (0-936889-08-X; 1991 - $34.50), SELLING THE STORY: The Layman's Guide to Collecting & Communicating Demographic Information (0-936889-14-4; 1992 - $24.95), THE SEASONS OF BUSINESS: The Marketer's Guide to Consumer Behavior (0-936889-13-6; 1992 - $24.95) For a FREE CATALOG call 800-828-1133.

Health Care Marketing Management

Health Care Marketing Management PDF Author: Montague Brown
Publisher: Jones & Bartlett Learning
ISBN: 9780834203020
Category : Political Science
Languages : en
Pages : 213

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Book Description
This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Marketing Health & Human Services

Marketing Health & Human Services PDF Author: Robert Rubright
Publisher: Aspen Publishers
ISBN:
Category : Health services administration
Languages : en
Pages : 248

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Book Description


Marketing Health Behavior

Marketing Health Behavior PDF Author: L.W. Frederiksen
Publisher: Springer Science & Business Media
ISBN: 1489903666
Category : Psychology
Languages : en
Pages : 200

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Book Description
This is a book that grew out of frustration. The frustration was rooted in our failed attempts to help people modify health-related behavior. From a behavioral medicine perspective, it was readily apparent to us that there were many things people could do to improve their health. Some of these were preventive behaviors, whereas others were much more therapeutic or rehabilitative in nature. Put another way, there were specific well-known behavioral strategies that people could use to maintain or regain their good health. Yet despite our good intentions, enthusiasm, and considerable efforts, something was wrong. People dropped out of therapy or failed to follow behavioral prescriptions. Workshops and clinics were half-empty. If people would attend workshops or follow therapeutic programs, their health would benefit. Yet in our experience and in the experience of most of our colleagues, compliance to treatment programs was a major problem. Faced with such a situation, it is easy to blame the victim-in this case the client. It is common to hear therapists talk of poorly motivated clients, complain that people are just not interested in improving their health, or even speculate about people's self-destructive tendencies. Although this may be comforting to the thera pist, it does very little to solve the problem. What was needed was an approach to improve adherence to therapeutic programs rather than comforting excuses for their failure. It is in this context that we became exposed to the area of social marketing.

Essentials of Health Care Marketing

Essentials of Health Care Marketing PDF Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 9780763732684
Category : Political Science
Languages : en
Pages : 409

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Book Description
Marketing Management for Health Services, Health Care Marketing, Marketing in Health Care Environments

Health Services Marketing

Health Services Marketing PDF Author: Richard K. Thomas
Publisher: Springer Science & Business Media
ISBN: 0387736042
Category : Medical
Languages : en
Pages : 160

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Book Description
For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Richard Thomas’s step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques.

Health Marketing and Consumer Behavior

Health Marketing and Consumer Behavior PDF Author: William J. Winston
Publisher: Psychology Press
ISBN: 9780866564625
Category : Psychology
Languages : en
Pages : 101

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Book Description
Marketing professionals explore the key factors in the relationship between effective marketing and consumer satisfaction in this insightful guide. They address consumer motivation in seeking health care services, ethical appraisal of marketing plans, and patient perceptions of health services.

Professional Practice in Health Care Marketing

Professional Practice in Health Care Marketing PDF Author: William Winston
Publisher: Routledge
ISBN: 1136551433
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Public Mental Health Marketing

Public Mental Health Marketing PDF Author: Donald R. Self
Publisher: Psychology Press
ISBN: 1560241896
Category : Social Science
Languages : en
Pages : 214

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Book Description
Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.

Social Marketing and Public Health

Social Marketing and Public Health PDF Author: Jeff French
Publisher: Oxford University Press
ISBN: 0198717695
Category :
Languages : en
Pages : 256

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Book Description
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. This is a practical 'how to' guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.