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Choice Hacking

Choice Hacking PDF Author: Jennifer L. Clinehens
Publisher: Jennifer L. Clinehens
ISBN:
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Choice Hacking

Choice Hacking PDF Author: Jennifer L. Clinehens
Publisher: Jennifer L. Clinehens
ISBN:
Category : Business & Economics
Languages : en
Pages : 262

View

Book Description
What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Choice Hacking

Choice Hacking PDF Author: Jennifer L Clinehens
Publisher:
ISBN:
Category :
Languages : en
Pages : 246

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Book Description
What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: How to make sure your customer experience is designed for what people do (not what they say they'll do) How to increase the odds that customers will make the "right choice" in any environment How to design user experiences that drive action and engagement How to create retail experiences that persuade and drive brand love How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: Access to free video Companion Course Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book, or contact the author please check out ChoiceHacking.com

Hacking Capitalism

Hacking Capitalism PDF Author: Johan Söderberg
Publisher: Routledge
ISBN: 1135916381
Category : Social Science
Languages : en
Pages : 252

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Book Description
The Free and Open Source Software (FOSS) movement demonstrates how labour can self-organise production, and, as is shown by the free operating system GNU/Linux, even compete with some of the worlds largest firms. The book examines the hopes of such thinkers as Friedrich Schiller, Karl Marx, Herbert Marcuse and Antonio Negri, in the light of the recent achievements of the hacker movement. This book is the first to examine a different kind of political activism that consists in the development of technology from below.

Network Security First-Step

Network Security First-Step PDF Author: Thomas M. Thomas
Publisher: Cisco Press
ISBN: 1587204126
Category : Computers
Languages : en
Pages : 552

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Book Description
Network Security first-step Second Edition Tom Thomas and Donald Stoddard Your first step into the world of network security No security experience required Includes clear and easily understood explanations Makes learning easy Your first step to network security begins here! Learn how hacker attacks work, from start to finish Choose the right security solution for each type of risk Create clear and enforceable security policies, and keep them up to date Establish reliable processes for responding to security advisories Use encryption effectively, and recognize its limitations Secure your network with firewalls, routers, and other devices Prevent attacks aimed at wireless networks No security experience required! Computer networks are indispensible, but they also are not secure. With the proliferation of security threats, many people and companies are looking for ways to increase the security of their networks and data. Before you can effectively implement security technologies and techniques, you need to make sense of this complex and quickly evolving world of hackers and malware, as well as the tools to combat them. Network Security First-Step, Second Edition explains the basics of network security in easy-to-grasp language that all of us can understand. This book takes you on a guided tour of the core technologies that make up and control network security. Whether you are looking to take your first step into a career in network security or simply are interested in gaining knowledge of the technology, this book is for you!

Hacking Life

Hacking Life PDF Author: Joseph M. Reagle, Jr.
Publisher: MIT Press
ISBN: 0262352044
Category : Social Science
Languages : en
Pages : 216

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Book Description
In an effort to keep up with a world of too much, life hackers sometimes risk going too far. Life hackers track and analyze the food they eat, the hours they sleep, the money they spend, and how they're feeling on any given day. They share tips on the most efficient ways to tie shoelaces and load the dishwasher; they employ a tomato-shaped kitchen timer as a time-management tool.They see everything as a system composed of parts that can be decomposed and recomposed, with algorithmic rules that can be understood, optimized, and subverted. In Hacking Life, Joseph Reagle examines these attempts to systematize living and finds that they are the latest in a long series of self-improvement methods. Life hacking, he writes, is self-help for the digital age's creative class. Reagle chronicles the history of life hacking, from Benjamin Franklin's Poor Richard's Almanack through Stephen Covey's 7 Habits of Highly Effective People and Timothy Ferriss's The 4-Hour Workweek. He describes personal outsourcing, polyphasic sleep, the quantified self movement, and hacks for pickup artists. Life hacks can be useful, useless, and sometimes harmful (for example, if you treat others as cogs in your machine). Life hacks have strengths and weaknesses, which are sometimes like two sides of a coin: being efficient is not the same thing as being effective; being precious about minimalism does not mean you are living life unfettered; and compulsively checking your vital signs is its own sort of illness. With Hacking Life, Reagle sheds light on a question even non-hackers ponder: what does it mean to live a good life in the new millennium?

Mind Hacking

Mind Hacking PDF Author: John Hargrave
Publisher: Simon and Schuster
ISBN: 1501105663
Category : Body, Mind & Spirit
Languages : en
Pages : 240

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Book Description
Have you ever wished you could reprogram your brain, just as a hacker would a computer? In this 3-step guide to improving your mental habits, learn to take charge of your mind and banish negative thoughts, habits, and anxiety in just twenty-one days. A seasoned author, comedian, and entrepreneur, Sir John Hargrave once suffered from unhealthy addictions, anxiety, and poor mental health. After cracking the code to unlocking his mind's full and balanced potential, his entire life changed for the better. In Mind Hacking, Hargrave reveals the formula that allowed him to overcome negativity and eliminate mental problems at their core. Through a 21-day, 3-step training program, this book lays out a simple yet comprehensive approach to help you rewire your brain and achieve healthier thought patterns for a better quality of life.

Information Assurance

Information Assurance PDF Author: Andrew Blyth
Publisher: Springer Science & Business Media
ISBN: 144713706X
Category : Computers
Languages : en
Pages : 337

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Book Description
When you first hear the term Information Assurance you tend to conjure up an image of a balanced set of reasonable measures that have been taken to protect the information after an assessment has been made of risks that are posed to it. In truth this is the Holy Grail that all organisations that value their information should strive to achieve, but which few even understand. Information Assurance is a term that has recently come into common use. When talking with old timers in IT (or at least those that are over 35 years old), you will hear them talking about information security, a term that has survived since the birth of the computer. In the more recent past, the term Information Warfare was coined to describe the measures that need to be taken to defend and attack information. This term, however, has military connotations - after all, warfare is normally their domain. Shortly after the term came into regular use, it was applied to a variety of situations encapsulated by Winn Schwartau as the three classes of Information Warfare: Class 1- Personal Information Warfare. Class 2 - Corporate Information Warfare. Class 3 - Global Information Warfare. Political sensitivities lead to "warfare" being replaced by "operations", a much more "politically correct" word. Unfortunately, "operations" also has an offensive connotation and is still the terminology of the military and governments.

Hacker's Guide to Project Management

Hacker's Guide to Project Management PDF Author: Andrew Johnston
Publisher: Routledge
ISBN: 1136400257
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
Managing a software development project is a complex process. There are lots of deliverables to produce, standards and procedures to observe, plans and budgets to meet, and different people to manage. Project management doesn't just start and end with designing and building the system. Once you've specified, designed and built (or bought) the system it still needs to be properly tested, documented and settled into the live environment. This can seem like a maze to the inexperienced project manager, or even to the experienced project manager unused to a particular environment. A Hacker's Guide to Project Management acts as a guide through this maze. It's aimed specifically at those managing a project or leading a team for the first time, but it will also help more experienced managers who are either new to software development, or dealing with a new part of the software life-cycle. This book: describes the process of software development, how projects can fail and how to avoid those failures outlines the key skills of a good project manager, and provides practical advice on how to gain and deploy those skills takes the reader step-by-step through the main stages of the project, explaining what must be done, and what must be avoided at each stage suggests what to do if things start to go wrong! The book will also be useful to designers and architects, describing important design techniques, and discussing the important discipline of Software Architecture. This new edition: has been fully revised and updated to reflect current best practices in software development includes a range of different life-cycle models and new design techniques now uses the Unified Modelling Language throughout

Hacking Web Apps

Hacking Web Apps PDF Author: Mike Shema
Publisher: Newnes
ISBN: 159749951X
Category : Computers
Languages : en
Pages : 296

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Book Description
HTML5 -- HTML injection & cross-site scripting (XSS) -- Cross-site request forgery (CSRF) -- SQL injection & data store manipulation -- Breaking authentication schemes -- Abusing design deficiencies -- Leveraging platform weaknesses -- Browser & privacy attacks.

Decision Theory and Choices: a Complexity Approach

Decision Theory and Choices: a Complexity Approach PDF Author: Marisa Faggini
Publisher: Springer Science & Business Media
ISBN: 8847017785
Category : Mathematics
Languages : en
Pages : 251

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Book Description
In economics agents are assumed to choose on the basis of rational calculations aimed at the maximization of their pleasure or profit. Formally, agents are said to manifest transitive and consistent preferences in attempting to maximize their utility in the presence of several constraints. They operate according to the choice imperative: given a set of alternatives, choose the best. This imperative works well in a static and simplistic framework, but it may fail or vary when 'the best' is changing continuously. This approach has been questioned by a descriptive approach that springing from the complexity theory tries to give a scientific basis to the way in which individuals really choose, showing that those models of human nature is routinely falsified by experiments since people are neither selfish nor rational. Thus inductive rules of thumb are usually implemented in order to make decisions in the presence of incomplete and heterogeneous information sets.