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Journal of Research Services

Journal of Research Services PDF Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages :

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Journal of Research Services

Journal of Research Services PDF Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages :

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Book Description


Academic Libraries and Collaborative Research Services

Academic Libraries and Collaborative Research Services PDF Author: Carrie Forbes
Publisher: Rowman & Littlefield
ISBN: 153815370X
Category :
Languages : en
Pages : 312

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Here's what you need to know to establish your library's place in the new collaborative research arena by adapting existing library services and practices as well as adding new support services.

The Service-Dominant Logic of Marketing

The Service-Dominant Logic of Marketing PDF Author: Robert F. Lusch
Publisher: Routledge
ISBN: 1317454642
Category : Business & Economics
Languages : en
Pages : 449

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Book Description
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

The Routledge Companion to Financial Services Marketing

The Routledge Companion to Financial Services Marketing PDF Author: Tina Harrison
Publisher: Routledge
ISBN: 1134095554
Category : Business & Economics
Languages : en
Pages : 576

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Book Description
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

The Handbook of Innovation and Services

The Handbook of Innovation and Services PDF Author: F. Gallouj
Publisher: Edward Elgar Publishing
ISBN: 1849803307
Category : Technology & Engineering
Languages : en
Pages : 832

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Book Description
'This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it approaches its task from a variety of directions.' From the foreword by William J. Baumol, New York University, US 'The Handbook of Innovation and Services is an exceptional volume. Its contributors, including Faïz Gallouj, William Baumol, Jean Gadrey, and Pascal Petit, are among the major thinkers in both the fields of the economics of services and the economics of innovation. Selected topics include the "cost disease", services innovation in the global economy, social innovation in the services, and innovation and employment in services. The book, I am sure, will become a standard reference volume in both these fields in the ensuing years.' Edward Wolff, New York University, US This Handbook brings together 49 international specialists to address an issue of increasing importance for the world's post-industrial economies; innovation as it relates to services. Contemporary economies have two fundamental characteristics. Firstly, they are service economies in as much as services account for more than 70 per cent of the wealth and jobs in most developed countries. Secondly, they are innovation economies as recent decades have seen an unprecedented development of scientific, technological, organisational and social innovations. This Handbook expertly links these two major characteristics in order to investigate the role of innovation in services, an issue that until now has been inadequately explored and one that poses many theoretical and operational challenges. This comprehensive volume encompasses the views of eminent scholars from a range of disciplines including economics, management, sociology and geography, and draws on a number of different analytical and methodological perspectives. With its multi-disciplinary approach this Handbook will be an invaluable reference source for academics and students in the fields of economics, management and the geography of services and innovation. Public authorities and managers in the service sector will also find this book fascinating.

Managing Services

Managing Services PDF Author: Kathryn Haynes
Publisher: Oxford University Press
ISBN: 019969608X
Category : Business & Economics
Languages : en
Pages : 199

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Book Description
The book is a collection of perspectives on service and service management written by leading researchers in the field. It considers the range and importance of services, the challenges of managing services and recent contemporary innovations in services and service management.

Journal for Farming Systems Research-extension

Journal for Farming Systems Research-extension PDF Author:
Publisher:
ISBN:
Category : Agricultural extension work
Languages : en
Pages :

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Union Research Service

Union Research Service PDF Author:
Publisher:
ISBN:
Category : China
Languages : en
Pages :

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Service Management

Service Management PDF Author: John R. Bryson
Publisher: Springer Nature
ISBN: 3030520609
Category : Electronic books
Languages : en
Pages : 287

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Book Description
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption. The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into: how to manage service businesses, with coverage of both small firms and large transnationals service business models, operations and productivity managing service employees how service firms engage in product and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing servitization of manufacturing This unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.

An Author and Permuted Title Index to Selected Statistical Journals

An Author and Permuted Title Index to Selected Statistical Journals PDF Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 506

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