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Radio Programming: Tactics and Strategy

Radio Programming: Tactics and Strategy PDF Author: Eric Norberg
Publisher: CRC Press
ISBN: 1136026894
Category : Language Arts & Disciplines
Languages : en
Pages : 191

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Book Description
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Radio Programming: Tactics and Strategy

Radio Programming: Tactics and Strategy PDF Author: Eric Norberg
Publisher: CRC Press
ISBN: 1136026894
Category : Language Arts & Disciplines
Languages : en
Pages : 191

View

Book Description
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Radio Programming Tactics and Strategies

Radio Programming Tactics and Strategies PDF Author: Norbert
Publisher: Taylor & Francis
ISBN: 113602297X
Category : Language Arts & Disciplines
Languages : en
Pages : 78

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Book Description
First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.

Radio Programming

Radio Programming PDF Author: Eric G. Norberg
Publisher: Routledge
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 214

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Book Description
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Media Studies: Content, audiences, and production

Media Studies: Content, audiences, and production PDF Author: Pieter Jacobus Fourie
Publisher: Juta and Company Ltd
ISBN: 9780702156564
Category : Social Science
Languages : en
Pages : 620

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Book Description
This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

Radio Production

Radio Production PDF Author: Robert McLeish
Publisher: Taylor & Francis
ISBN: 1136118454
Category : Technology & Engineering
Languages : en
Pages : 448

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Book Description
This classic book is a must-have for anyone involved in radio production, covering everything from operational techniques and producing different programme formats, to conducting interviews and writing for radio. The fifth edition features new and updated information on: * digital production, such as the computer editing process, digital recording and DAB * the internet and internet-only radio stations * automatic playout systems * ethics * storytelling, showing simple ways of creating different acoustics for drama * station management * scheduling * remote reporting This edition is further enhanced by a supporting CD-Rom, packed with examples, exercises and resources.

Encyclopedia of Radio 3-Volume Set

Encyclopedia of Radio 3-Volume Set PDF Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1135456488
Category : Reference
Languages : en
Pages : 1696

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Book Description
Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.

Electronic Media Management, Revised

Electronic Media Management, Revised PDF Author: Peter Pringle
Publisher: Taylor & Francis
ISBN: 1136028668
Category : Language Arts & Disciplines
Languages : en
Pages : 432

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Book Description
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

The Concise Encyclopedia of American Radio

The Concise Encyclopedia of American Radio PDF Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1135176841
Category : Performing Arts
Languages : en
Pages : 965

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Book Description
The average American listens to the radio three hours a day. In light of recent technological developments such as internet radio, some argue that the medium is facing a crisis, while others claim we are at the dawn of a new radio revolution. The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. It brings together the best and most important entries from the three-volume Museum of Broadcast Communications Encyclopedia of Radio, edited by Christopher Sterling. Comprised of more than 300 entries spanning the invention of radio to the Internet, The Concise Encyclopedia of American Radio addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio. The Concise Encyclopedia of American Radio include suggestions for further reading as complements to most of the articles, biographical details for all person-entries, production credits for programs, and a comprehensive index.

The Business of Culture

The Business of Culture PDF Author: Joseph Lampel
Publisher: Psychology Press
ISBN: 1135609225
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.

Transnationalizing Radio Research

Transnationalizing Radio Research PDF Author: Golo Föllmer
Publisher: transcript Verlag
ISBN: 3839439132
Category : Social Science
Languages : en
Pages : 314

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Book Description
Transnationalizing Radio Research presents a theoretical and methodological guide for exploring radio's multiple »global ages«, from its earliest years through its recent digital transformations. It offers radio scholars theoretical tools and concrete case studies for moving beyond national research frames. It gives radio practitioners inspiration for production and archiving, and offers scholars from many disciplines new ways to incorporate radio's vital voices into work on transnational institutions, communities, histories and identities.