Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies)

Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) PDF Author: Dr A Madeswaran
Publisher: Archers & Elevators Publishing House
ISBN: 8194706572
Category : Antiques & Collectibles
Languages : en
Pages :

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Investigating Social Learning Effects in the Consumer Choice of Health Care Plan Adoption

Investigating Social Learning Effects in the Consumer Choice of Health Care Plan Adoption PDF Author: Johanna Sussman Ilfeld
Publisher:
ISBN:
Category :
Languages : en
Pages : 156

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Consumer Credit and the American Economy

Consumer Credit and the American Economy PDF Author: Thomas A. Durkin
Publisher: Financial Management Associati
ISBN: 0195169921
Category : Business & Economics
Languages : en
Pages : 737

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Book Description
This article provides an introduction to a law review symposium by the Journal of Law, Economics, and Policy on our book (co-authored with Michael E. Staten), Consumer Credit and the American Economy (Oxford 2014). The conference, held November 2014, collects several articles responding to and building on the research agenda laid out by our book. For those who have not read the book, this article is intended to summarize several of the main themes of the book, including discussion of economic models of consumer credit usage, trends in consumer credit usage over time, the use of high-cost credit, and behavioral economics.

Acquisition of the Consumer Role by Adolescents

Acquisition of the Consumer Role by Adolescents PDF Author: George P. Moschis
Publisher:
ISBN:
Category : Young consumers
Languages : en
Pages : 318

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Why Students Resist Learning

Why Students Resist Learning PDF Author: Anton O. Tolman
Publisher: Stylus Publishing, LLC
ISBN: 1620363461
Category : Education
Languages : en
Pages : 296

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However personally committed faculty may be to helping students learn, their students are not always as eager to participate in this endeavor, and may react with both active and passive resistant behaviors, including poor faculty evaluations. The purpose of this book is to help faculty develop a coherent and integrated understanding of the various causes of student resistance to learning, providing them with a rationale for responding constructively, and enabling them to create conditions conducive to implementing effective learning strategies. In this book readers will discover an innovative integrated model that accounts for student behaviors and creates a foundation for intentional and informed discussion, evaluation, and the development of effective counter strategies. The model takes into account institutional context, environmental forces, students’ prior negative classroom experiences, their cognitive development, readiness to change, and metacognition. The various chapters take the reader through the model’s elements, exploring their practical implications for teaching, whether relating to course design, assessments, assignments, or interactions with students. The book includes a chapter written entirely by students, offering their insights into the causes of resistance, and their reflections on how participating on this project has affected them. While of great value for faculty, this book is also useful to faculty developers advising future and current faculty, as well as to administrators, offering insight into how institutional values impact teaching practice and student attitudes.

Routledge International Handbook of Consumer Psychology

Routledge International Handbook of Consumer Psychology PDF Author: Cathrine V. Jansson-Boyd
Publisher: Taylor & Francis
ISBN: 131753994X
Category : Business & Economics
Languages : en
Pages : 730

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Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Customization 4.0

Customization 4.0 PDF Author: Stephan Hankammer
Publisher: Springer
ISBN: 3319775561
Category : Business & Economics
Languages : en
Pages : 702

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Book Description
This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and practice from authors that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0. The book places a new set of values in the centre of the debate: a world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. It discusses how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole. The chapters of this book are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2017 has a strong focus on real life MCP applications, and this proceedings volume reflects this. MCP strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of MCP is to provide goods and services that best serve individual customers’ needs with near mass production efficiency. This proceedings volume highlights the interdisciplinary work of thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice. Chapter 24 is open access under a CC BY 4.0 license via link.springer.com.

Resources in education

Resources in education PDF Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages :

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Reaching the Interactive Customer

Reaching the Interactive Customer PDF Author: Mai-lan Tomsen
Publisher: Cambridge University Press
ISBN: 9780521816700
Category : Business & Economics
Languages : en
Pages : 182

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Book Description
Predicts how the internet revolution of the past decade will impact and shape the future, tracing how interactivity is evolving and providing business professionals with key information on how to understand the "connected world" of customers, companies, and service providers. Original.

Consumer Behavior

Consumer Behavior PDF Author: William L. Wilkie
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 699

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Book Description
William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing ``rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded ``notes'' section has been placed at the back of the book for easy access.