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The Entrepreneur's Guide to Advertising

The Entrepreneur's Guide to Advertising PDF Author: James R. Ogden
Publisher: ABC-CLIO
ISBN: 0313365822
Category : Business & Economics
Languages : en
Pages : 122

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Book Description
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

The Entrepreneur's Guide to Advertising

The Entrepreneur's Guide to Advertising PDF Author: James R. Ogden
Publisher: ABC-CLIO
ISBN: 0313365822
Category : Business & Economics
Languages : en
Pages : 122

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Book Description
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

The Entrepreneur's Guide to Marketing

The Entrepreneur's Guide to Marketing PDF Author: Robert F. Everett
Publisher: ABC-CLIO
ISBN: 0313350493
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and ethically. Everett first destroys marketing myths: • Marketing is difficult and needs to be done by professionals. • Good marketing has to be expensive. • Marketing skills require extensive training • Marketing requires a great deal of creativity These myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools. But as this book shows, marketing is a simple process that anyone can master—and that entrepreneurs must master if they are to succeed. Fortunately, the most effective marketing programs are usually the most honest, simple, and inexpensive. The Entrepreneur's Guide to Marketing is designed to help the entrepreneur, business owner, manager, or marketing professional harness his or her own inner wisdom and personal experience to develop powerful and efficient marketing programs. Both a how-to and a how to think about it book, it takes readers through a step-by-step process of figuring things out for themselves. The result? A successful marketing program that will help entrepreneurs harvest new customers, more dollars, and overall success.

The Entrepreneur's Guide to Running a Business: Strategy and Leadership

The Entrepreneur's Guide to Running a Business: Strategy and Leadership PDF Author: CJ Rhoads
Publisher: ABC-CLIO
ISBN: 1440829896
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole. • Combines knowledge, expertise, and personal experiences from a group of successful entrepreneurs • Delves into the nitty-gritty of actually starting and running a business, covering the full cycle of business ownership, not just the initial steps • Shares insights into personal growth necessary for success, including leadership and strategic management skills • Explores new ways of obtaining capital such as "crowdsourcing," soliciting for investors over the Internet

The Entrepreneurs Guide

The Entrepreneurs Guide PDF Author: Deaver Brown
Publisher: SIMPLY MEDIA
ISBN: 1614963401
Category : Business & Economics
Languages : en
Pages : 38

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Book Description
ePub Version. Peter Drucker called it the best book on business startup and what it takes to be an entrepreneur. Solid, gritty, detailed, and perfect for all budding and experienced entrepreneurs, written by one himself.

An Entrepreneur?s Guide to Advertising

An Entrepreneur?s Guide to Advertising PDF Author: Kevin T. Karr
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540565334
Category :
Languages : en
Pages : 60

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Book Description
This journal is intended for use by entrepreneurs who wish to keep a journal of their advertising ideas. Various ideas and locations may be documented within the pages of this journal, and it is meant to serve as a guide and reference book to established and aspiring entrepreneurs alike.

The Entrepreneur’s Guide to Risk and Decisions

The Entrepreneur’s Guide to Risk and Decisions PDF Author: Thomas G. Pittz
Publisher: Emerald Group Publishing
ISBN: 1838678719
Category : Business & Economics
Languages : en
Pages : 128

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Book Description
Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. This guide offers practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, and launching your business as inexpensively and aggressively as possible.

The Entrepreneur's Guide to Getting Your Shit Together

The Entrepreneur's Guide to Getting Your Shit Together PDF Author: John Carlton
Publisher:
ISBN: 9781483996967
Category :
Languages : en
Pages : 394

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Book Description
As soon as the Web became viable for entrepreneur marketers in the early 2000's, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers...... as well as being The Dude for solving almost any biz problem holding things up. For decades, he was a notoriously-successful freelance direct-response copywriter with a global reputation for creating ads that brought home the bacon in almost every possible media (particularly direct mail, magazines and newspapers). And his street-savvy, close-the-deal style of salesmanship has now helped mobs of new entrepreneurs dominate niches online.This book is a collection of his best (and most recent) lesson-dense private articles to insider colleagues. What you're about to discover is the timeless advice and first-choice strategies that can help rookie entrepreneurs murder their competition, and veteran marketers re-establish dominance in their niche. No theory here. Every lesson is from the front trenches of the business world, where fortunes are won or lost through your ability to craft superior marketing in crowded business environments... and produce jaw-dropping results regardless of the economy, the competition, or any problem currently holding you up.If you have a great product or service, then shame on you if you don't learn and use the reality-tested, results-proven toolkit of advice and tactics packed into this sizzling tome. It's your best First Step to becoming an awesome entrepreneur, no matter where you are now or what your experience is or how broke/disadvantaged/clueless you are. You start here, and the greatest adventure of your life can finally begin in earnest.About the author:John Carlton's notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights:He started out as the "bad boy" freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn't pull off (because they didn't understand street-level salesmanship)... He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)... while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)... And he pioneered the now-common use of killer "old school" persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs. John's been called "the most respected and ripped-off copywriting wizard alive", because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.) And for over a decade now, John has been the "go-to-teacher" for helping entrepreneurs learn how to craft ads that get results. His first book, "Kick-Ass Copywriting Secrets of a Marketing Rebel", is still cited as a primary resource by the best writers working today.

The Entrepreneurs Marketing Manual: A Practical Guide for Entrepreneurs & Small Businesses to Supercharge Marketing Success

The Entrepreneurs Marketing Manual: A Practical Guide for Entrepreneurs & Small Businesses to Supercharge Marketing Success PDF Author: Chris Willman
Publisher: Independently Published
ISBN: 9781980609353
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
"A truly first class resource for the modern small business owner that offers fantastic, insightful marketing strategy in a practical way that can be easily used to achieve great results" "The Entrepreneurs Marketing Manual is a book that can really benefit all entrepreneurs and small business owners. The advice and strategy it offers is absolutely brilliant, but offered up in a way that's surprisingly straight forward to follow, even for a marketing novice" Around 80% of new business ventures and startups fail within the first 2 years of beginning their journey in the world. Even after that point, the challenges and barriers to true success are significant and for the modern entrepreneur or small business owner, there's a wealth of obstacles waiting to trip them up. You absolutely must strive to supercharge your own skillset to keep from becoming an unfortunate statistic. Standing out from the crowd and arming yourself with the absolute maximum amount of means to ensure you don't suffer the heartbreak of that 80% is essential. The Entrepreneurs Marketing Manual is an expert, practical guide that will provide you with essential marketing expertise to help you do just that. This step by step book will cover the full range of modern marketing strategy in an insightful way that's easy to follow and that will enable you to really boost your marketing results. In this book you'll get practical, expert advice on all of the key areas a business owner or entrepreneur needs for exceptional marketing execution including: - How to create a practical and results driven approach to marketing without needing million dollar budgets! - The secrets behind creating an amazing brand that can really help you to stand out, even in a crowded market. - How to build a cost effective, yet extremely effective digital marketing strategy and ramp up your results. - Tips and tricks to approach most areas of marketing execution, from running impactful events or excellent email campaigns, to the secrets of social media success and much more. - The methods you need to evaluate, analyse and optimise every element of your marketing, making every minute and each pound or dollar you invest, work much harder

Guerrilla Advertising

Guerrilla Advertising PDF Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395687185
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.

The Small Business Guide to Social Media Marketing

The Small Business Guide to Social Media Marketing PDF Author: Laura Egocheaga
Publisher: Independently Published
ISBN: 9781792160042
Category :
Languages : en
Pages : 26

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Book Description
The Small Business Guide To Social Media Marketing is really an Entrepreneurs Guide to Social Media Marketing. It includes how to market on all of the top social media platforms.