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The New Culture of Desire

The New Culture of Desire PDF Author: Melinda Davis
Publisher: Simon and Schuster
ISBN: 0743247906
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace. The New Culture of Desire reveals and chronicles this present and future brave new world -- the beginning of Human History Part II. According to futurist Melinda Davis, it is evolving right under our noses, and we need to adapt now to survive -- and to thrive. Described variously as "a secret weapon of the Fortune 100" and a "hired-gun visionary," Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six-year, multidisciplinary study to investigate what makes human beings want what they want and do what they do. Originally initiated as a landmark study for big business (Davis's client ranks include distinguished companies such as AT&T, Merck, Diageo, Procter & Gamble, L'Oréal, Unilever, and Lucent Technologies), The Human Desire Project evolved into an even larger phenomenon with far-reaching implications for all of our lives. In The New Culture of Desire, you learn to leverage for your own good fortune, today -- and into tomorrow -- the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around. Here are just some of the revelations of The New Culture of Desire: • The unconscious formula that we all use to make choices now • Why bliss beats sex, money, and power • The new peak experience: the State of O • The single greatest unmet consumer need • The battle for our interior lives • The five strategies we enlist to satisfy the new primal desire -- and what they mean for your life and your business Harvard-educated and street-smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT/MTV anthropologist and an arsenal of case histories. Quizzes and checklists appear throughout the book to help you diagnose your own desires. New marketing models provide new ways to speak more powerfully to the heart of your customers' true desires. This insider's analysis of the most powerful desire-driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends. Here are some of those cultural trends that you need to know about: • Magical Thinking: Looking for the simple, supernatural solution • The Third Sex: Having it all • Yoda-ism: New candidates for a god • Tribe Crashing: The ultimate insiderism • Hot-Blooded Spiritualism: Drumming up the saving graces • Raging Amazonianism: The rise of the butt-kicking babe • Pleasure Healing: Self-indulgence that does you good • P. Q.: The Performance Quotient: Upgrading the human processor A pioneering work that looks into what people want and why, The New Culture of Desire blows traditional future-planning theory and practice sky-high, and replaces it with groundbreaking strategies that really work.

The New Culture of Desire

The New Culture of Desire PDF Author: Melinda Davis
Publisher: Simon and Schuster
ISBN: 0743247906
Category : Business & Economics
Languages : en
Pages : 272

View

Book Description
A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace. The New Culture of Desire reveals and chronicles this present and future brave new world -- the beginning of Human History Part II. According to futurist Melinda Davis, it is evolving right under our noses, and we need to adapt now to survive -- and to thrive. Described variously as "a secret weapon of the Fortune 100" and a "hired-gun visionary," Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six-year, multidisciplinary study to investigate what makes human beings want what they want and do what they do. Originally initiated as a landmark study for big business (Davis's client ranks include distinguished companies such as AT&T, Merck, Diageo, Procter & Gamble, L'Oréal, Unilever, and Lucent Technologies), The Human Desire Project evolved into an even larger phenomenon with far-reaching implications for all of our lives. In The New Culture of Desire, you learn to leverage for your own good fortune, today -- and into tomorrow -- the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around. Here are just some of the revelations of The New Culture of Desire: • The unconscious formula that we all use to make choices now • Why bliss beats sex, money, and power • The new peak experience: the State of O • The single greatest unmet consumer need • The battle for our interior lives • The five strategies we enlist to satisfy the new primal desire -- and what they mean for your life and your business Harvard-educated and street-smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT/MTV anthropologist and an arsenal of case histories. Quizzes and checklists appear throughout the book to help you diagnose your own desires. New marketing models provide new ways to speak more powerfully to the heart of your customers' true desires. This insider's analysis of the most powerful desire-driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends. Here are some of those cultural trends that you need to know about: • Magical Thinking: Looking for the simple, supernatural solution • The Third Sex: Having it all • Yoda-ism: New candidates for a god • Tribe Crashing: The ultimate insiderism • Hot-Blooded Spiritualism: Drumming up the saving graces • Raging Amazonianism: The rise of the butt-kicking babe • Pleasure Healing: Self-indulgence that does you good • P. Q.: The Performance Quotient: Upgrading the human processor A pioneering work that looks into what people want and why, The New Culture of Desire blows traditional future-planning theory and practice sky-high, and replaces it with groundbreaking strategies that really work.

The “New Culture”

The “New Culture” PDF Author: Weiping Sun
Publisher: Springer
ISBN: 3662480115
Category : Philosophy
Languages : en
Pages : 218

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Book Description
Contemporary China, in an era of globalization and in the midst of transition, now faces both great opportunities and unprecedented challenges. People are more and more becoming “economic man,” “technological man” and “one-dimensional man,” and are increasingly losing the virtue, dignity and beauty of human nature. When humanity’s habitat grows smaller and smaller as economic, technological, informational and social interaction become more and more intense, while conflicts of interest and clashing values are growing increasingly heated, how should different religions, national groups and states deal with each other? As environmental pollution worsens, our ecosystem becomes increasingly unstable and population growth becomes an unbearable burden, where shall we look for a homeland where we can rest our weary minds? ... To answer these daunting questions and address their attendant challenges, all human activities, including institutional arrangements, economic constructions, and science and the arts, must all start from the change of humankind, re-think the true nature of humankind and its needs, and consider the prospect of humankind evolving into a “better humankind.” This book is an exploration of such inquires.

Crude Domination

Crude Domination PDF Author: Andrea Behrends
Publisher: Berghahn Books
ISBN: 0857452568
Category : Social Science
Languages : en
Pages : 334

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Book Description
Crude Domination is an innovative and important book about a critical topic – oil. While there have been numerous works about petroleum from 'experience-far' perspectives, there have been relatively few that have turned the 'experience-near' ethnographic gaze of anthropology on the topic. Crude Domination does just this among more peoples and more places than any other volume. Its chapters investigate nuances of culture, politics and economics in Africa, Latin America, and Eurasia as they pertain to petroleum. They wrestle with the key questions vexing scholars and practitioners alike: problems of the economic blight of the resource curse, underdevelopment, democracy, violence and war. Additionally they address topics that may initially appear insignificant – such as child witches and lionmen, fighting for oil when there is no oil, reindeer nomadism, community TV – but which turn out on closer scrutiny to be vital for explaining conflict and transformation in petro-states. Based upon these rich, new worlds of information, the text formulates a novel, domination approach to the social analysis of oil.

Land of Desire

Land of Desire PDF Author: William R. Leach
Publisher: Vintage
ISBN: 0307761142
Category : History
Languages : en
Pages : 560

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Book Description
This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.

Surviving Information Overload

Surviving Information Overload PDF Author: Kevin A. Miller
Publisher: Zondervan
ISBN: 0310566010
Category : Religion
Languages : en
Pages : 240

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Book Description
The barrage of emails, voicemail, web pages to scan, books to read, and magazines and newsletters to digest leave people increasingly feeling overwhelmed and out of control in dealing with information overload as society spins even faster. This book offers a brief, seven-chapter practical guide to the "capture" approach. It teaches the skills of point, focus, and shoot to help the reader become more productive and overcome mental fatigue. This is not a gimmick for "neat desk" people or an expensive system requiring purchase of multiple resources or practice of rigid exercises. This practical, quick-read book shows how people of any temperament can keep from drowning in the sea of information. Features include interviews and insights from national leaders plus charts, cartoons, worksheets, and creative exercises. The book is not about how to speed up but how to gain time and focus and purpose and the mental space to be creative. You don't have to finish the book but can read it selectively at different times depending on your current needs. Feel free to skim-read, tear out pages, email small sections to a friend, or read from back to front. The goal is that you come away with ideas and help. The four sections are: 1. Finding the information you need: and getting results from it.2. Clearing information clutter: less is more.3. Creating space to think: finding oasis amid overload.4. Discovering bonus stuff: it doesn't cost you anything extra. This clear, practical guide will help you to: -Sort and organize information in less time -Make space to be creative -Find just the information you need when you need it -Move from frantic to purposeful -Keep growing over a lifetime.

Desire, the Self, the Social Critic

Desire, the Self, the Social Critic PDF Author: J. F. Buckley
Publisher: Susquehanna University Press
ISBN: 9781575910017
Category : Literary Criticism
Languages : en
Pages : 151

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Book Description
In Desire, the Self, the Social Critic, Professor Buckley shows that while few transcendentalists ever agree for long on philosophical or epistemological matters, four of them develop the use of "antisocial" desire into a transcendental critique of nineteenth-century American culture. Margaret Fuller, Walt Whitman, Herman Melville, and Emily Dickinson represent the individual's inherent divinity and the individual's inherent ability to transcend the exigencies of the sensate world in terms that might appear to be homosexual, bisexual, or "pansexual." They alone among their contemporaries give expression to desire for the social other, give expression to desire for the self not to be seen in the heterosexist, homophobic, misogynist social realm of everyday life.

Does Marketing Need Reform?: Fresh Perspectives on the Future

Does Marketing Need Reform?: Fresh Perspectives on the Future PDF Author: Jagdish N Sheth
Publisher: Routledge
ISBN: 1317472888
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

The Man Problem

The Man Problem PDF Author: Ross Honeywill
Publisher: Springer
ISBN: 1137551690
Category : Social Science
Languages : en
Pages : 217

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Book Description
In The Man Problem, Ross Honeywill posits that the potential for evil in all men is the social, political, and economic problem of our age. Drawing on the work of social critics and theorists including Zygmunt Bauman, Karl Marx, Hannah Arendt, Simone de Beauvoir, Jean Baudrillard, Slavoj Žižek, and others, the book traces destructive masculinity through cultural texts, social systems, and everyday life practices. Using the lens of social theory, social philosophy, feminist cultural studies, and sociology, The Man Problem explores the legacy of the Enlightenment as a context for a social world constructed by men (in modernity), deconstructed (in postmodernity) and reconstructed (in the liquid present). This book investigates the outlines of the patriarchy and why the men who legitimate it behave the way they do. Despite the troubled and troubling legacy of masculinity, Honeywill reveals an alternative path forward.

Migration Trauma, Culture, and Finding the Psychological Home Within

Migration Trauma, Culture, and Finding the Psychological Home Within PDF Author: Grace P. Conroy
Publisher: Rowman & Littlefield
ISBN: 1442231521
Category : Psychology
Languages : en
Pages : 200

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Book Description
Migration Trauma, Culture, and Finding the Psychological Home Within is an in-depth study of Eastern European migration to the United States. In presenting the clinical case studies of Eastern European migrants seeking long term psychoanalytic treatment, Grace Conroy pays particular attention to pre-migration history, inner culture, and early psychological development. Conroy details what is happening in the psyche of migrants who are in the process of integrating into new cultures—ultimately exploring the details and nuances of psychological struggles and transformations of the migratory process.

New Desires, New Selves

New Desires, New Selves PDF Author: Gul Ozyegin
Publisher: NYU Press
ISBN: 1479852082
Category : Social Science
Languages : en
Pages : 384

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Book Description
As Turkey pushes for its place in the global pecking order and embraces neoliberal capitalism, the nation has seen a period of unprecedented shifts in political, religious, and gender and sexual identities for its citizens. In New Desires, New Selves, Gul Ozyegin shows how this social transformation in Turkey is felt most strongly among its young people, eager to surrender to the seduction of sexual modernity, but also longing to remain attached to traditional social relations, identities and histories. Engaging a wide array of upwardly-mobile young adults at a major Turkish university, Ozyegin links the biographies of individuals with the biography of a nation, revealing their creation of conflicted identities in a country which has existed uneasily between West and East, modern and traditional, and secular and Islamic. For these young people, sexuality, gender expression, and intimate relationships in particular serve as key sites for reproducing and challenging patriarchy and paternalism that was hallmark of earlier generations. As Ozyegin evocatively shows, the quest for sexual freedom and an escape from patriarchal constructions of selfless femininity and protective masculinity promise both personal transformations and profound sexual guilt and anxiety. A poignant and original study, New Desires, New Selves presents a snapshot of cultural change on the eve of rapid globalization in the Muslim world.