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The Social Media Management Handbook

The Social Media Management Handbook PDF Author: Robert Wollan
Publisher: John Wiley & Sons
ISBN: 9781118003527
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

The Social Media Management Handbook

The Social Media Management Handbook PDF Author: Robert Wollan
Publisher: John Wiley & Sons
ISBN: 9781118003527
Category : Business & Economics
Languages : en
Pages : 352

View

Book Description
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

The Social Media Management Handbook

The Social Media Management Handbook PDF Author: Robert Wollan
Publisher: John Wiley & Sons
ISBN: 0470651245
Category : Business & Economics
Languages : en
Pages : 352

View

Book Description
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Handbook of Social Media Management

Handbook of Social Media Management PDF Author: Mike Friedrichsen
Publisher: Springer Science & Business Media
ISBN: 3642288979
Category : Business & Economics
Languages : en
Pages : 880

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Book Description
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

The Rowman & Littlefield Handbook of Media Management and Business

The Rowman & Littlefield Handbook of Media Management and Business PDF Author: L. Meghan Mahoney
Publisher: Rowman & Littlefield Publishers
ISBN: 153811531X
Category : Language Arts & Disciplines
Languages : en
Pages : 480

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Book Description
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions

Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions PDF Author: Cruz-Cunha, Maria Manuela
Publisher: IGI Global
ISBN: 1466643749
Category : Business & Economics
Languages : en
Pages : 943

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Book Description
Workplace technology is evolving at an accelerated pace, driving innovation, productivity, and efficiency to exceedingly high levels. Businesses both small and large must keep up with these changes in order to compete effectively with fellow enterprises. The Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions collects the most recent developments in evaluating the technological, organizational, and social dimensions of modern business practices in order to better foster advances in information exchange and collaboration among networks of partners and customers. This crucial reference supports managers and business professionals, as well as members of academia, IT specialists, and network developers in enhancing business practices and obtaining competitive advantage.

Knowledge Management Handbook

Knowledge Management Handbook PDF Author: Jay Liebowitz
Publisher: CRC Press
ISBN: 143987803X
Category : Business & Economics
Languages : en
Pages : 342

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Book Description
Recent research shows that collaboration and social networking foster knowledge sharing and innovation by sparking new connections, ideas, and practices. Yet these informal networks are often misunderstood and poorly managed. Building on the groundbreaking, bestselling first edition, Knowledge Management Handbook: Collaboration and Social Networking, Second Edition focuses on two key elements in knowledge management: collaboration and social networking. To Innovate, Connect the People Jay Liebowitz, one of the top knowledge management authorities in the world, brings together 15 articles by researchers and practitioners who are among the leaders in their fields. They present numerous applications, concepts, techniques, methodologies, issues, and trends related to collaboration and social networking in a knowledge management context. They also point out areas that need more work, such as how to measure the impact of knowledge-sharing efforts in terms of innovation, profits, and customer perceptions. What Can You Learn from Your Informal Organization? Packed with case studies, this handbook explores how you can share knowledge, make connections, and generate new ideas through collaboration and interaction. It is a valuable reference and classroom text for those engaged in knowledge management, particularly from a collaboration and social networking perspective.

Handbook of Media Management and Economics

Handbook of Media Management and Economics PDF Author: Alan Albarran
Publisher: Routledge
ISBN: 1351747525
Category : Business & Economics
Languages : en
Pages : 476

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Book Description
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Handbook of Social Media Management

Handbook of Social Media Management PDF Author: Mike Friedrichsen
Publisher: Springer
ISBN: 9783642288982
Category :
Languages : en
Pages : 892

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Book Description
This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications.

Computational Science and Technology

Computational Science and Technology PDF Author: Rayner Alfred
Publisher: Springer Nature
ISBN: 9811500584
Category : Technology & Engineering
Languages : en
Pages : 734

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Book Description
This book gathers the proceedings of the Sixth International Conference on Computational Science and Technology 2019 (ICCST2019), held in Kota Kinabalu, Malaysia, on 29–30 August 2019. The respective contributions offer practitioners and researchers a range of new computational techniques and solutions, identify emerging issues, and outline future research directions, while also showing them how to apply the latest large-scale, high-performance computational methods.

Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

Handbook of Research on the Impact of Culture and Society on the Entertainment Industry PDF Author: Ozturk, R. Gulay
Publisher: IGI Global
ISBN: 1466661917
Category : Social Science
Languages : en
Pages : 737

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Book Description
"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.