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Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns PDF Author: Bonita Kolb
Publisher:
ISBN: 9781138685192
Category : City promotion
Languages : en
Pages : 240

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Book Description
Revised edition of the author's Tourism Marketing for cities and towns, c2006.

Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns PDF Author: Bonita Kolb
Publisher:
ISBN: 9781138685192
Category : City promotion
Languages : en
Pages : 240

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Book Description
Revised edition of the author's Tourism Marketing for cities and towns, c2006.

Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns PDF Author: Bonita Kolb
Publisher: Routledge
ISBN: 1134858159
Category : Business & Economics
Languages : en
Pages : 246

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Book Description
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns PDF Author: Bonita M. Kolb
Publisher: Routledge
ISBN: 075067945X
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.

Urban Destination Marketing in Contemporary Europe

Urban Destination Marketing in Contemporary Europe PDF Author: John Heeley
Publisher: Channel View Publications
ISBN: 1845414934
Category : Business & Economics
Languages : en
Pages : 189

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Book Description
Aiming to unite theory and practice, this volume addresses the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). It includes 21 in-depth interviews with senior DMO executives, to allow practitioners to describe in their own words how they conduct their marketing activities.

Tourism in European Cities

Tourism in European Cities PDF Author: John Ebejer
Publisher: Rowman & Littlefield
ISBN: 1538160552
Category : Architecture
Languages : en
Pages : 305

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Book Description
This book explores urban tourism with a particular focus on European cities.

Marketing Your City, U.S.A.

Marketing Your City, U.S.A. PDF Author: Kaye Sung Chon
Publisher: Routledge
ISBN: 1136381872
Category : Business & Economics
Languages : en
Pages : 122

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Book Description
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.

The Routledge Handbook of Destination Marketing

The Routledge Handbook of Destination Marketing PDF Author: Dogan Gursoy
Publisher: Routledge
ISBN: 1351588273
Category : Business & Economics
Languages : en
Pages : 534

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Book Description
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Tourism Marketing

Tourism Marketing PDF Author: Luisa Andreu
Publisher: Cambridge Scholars Publishing
ISBN: 1443847070
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences. Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.

Tourism Marketing for Developing Countries

Tourism Marketing for Developing Countries PDF Author: Eli Avraham
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 193

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Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Destination Marketing

Destination Marketing PDF Author: Steven Pike
Publisher: Routledge
ISBN: 1317430921
Category : Business & Economics
Languages : en
Pages : 367

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Book Description
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.